Living Natural
Our Past and Current Marketing Campaigns
Radio
Advertisement
"This was an early one. Soon after we first launched the first generation of Ficuses, we began airing a radio ad to promote the product. Little did we know that our website would be so overrun with calls and orders that it would crash! In all seriousness though, we were trying to do this right and succeeded. This really cemented the dream for a lot of us over here, and got the ball rolling. "
–Henry Barron (Founder, CEO)
Intentions and Results
This ad was intended to be a tastefully done, immersive experience that emulated the industry standard at the time. It was designed to be a compelling call to action, and indeed effectively catalyzed a wave of new customers. This was a pivotal moment in the company's history that helped determine the shape of the leadership's tone as serious yet creative going forward.
The
Billboards
Intentions and Results
Here is an example of a less successful campaign. While the advertisements are eye-catching and their simplicity speaks volumes, they fail to convey the essence of FabNature. CEO Henry Barron got too wrapped up in the effectiveness of these images that they "lost their soul." However, they taught us to exaggerate our message in order to truly reach our audience.
Contact
734-770-9803
barronh@umich.edu
Address
324 Observatory Street
Ann Arbor, MI 48109
Customer Service Hours
Mon - Fri: 9am - 6pm
​​Saturday: 10am - 2pm
​Sunday: Closed